Beauty and Lifestyle Content Writing

12 Natural Japanese Skincare Ingredients For Radiant Skin - Savvy Tokyo

What To Look For When Shopping For Natural J-Beauty ProductsExploring uniquely Japanese skincare ingredients that can be used to brighten your complexion, strengthen your skin barrier and moisturize your body.

Japan’s scenic landscape is more than just a treat for the eyes. It’s also the source of natural Japanese skincare ingredients—a rich variety of botanicals that give J-beauty its uniquely effective and gentle touch. These natural ingredients are used in products fo...

Japanese Tinted Sunscreen: Formulas, Coverage & Protection - Savvy Tokyo

SPF Beauty Products At Every Price PointHere's how to navigate J-beauty’s SPF and makeup hybrid products to protect your skin from the sun—and look good while doing it.

Staying cool during the hot and sticky summer months in Japan is difficult enough without the added complexity of trying to look good while doing it. Luckily, J-beauty has you covered with a huge selection of facial SPF products designed to keep your skin not just protected from harmful UV rays, but also...

Find The Right Japanese Sunscreen For Your Skin Type - Savvy Tokyo

How to navigate the world of Japanese sun protection and find your perfect SPF, whether you have dry, oily or acne-prone skin.

Japanese sunscreens are considered to be some of the best in the world, thanks to their innovative UV-A and UV-B filter technology. These sun protection products are known for standardizing much higher SPF and PA protection ratings without ever compromising on texture or experience. Japanese su...

10 Cruelty-Free Japanese Beauty Brands - Savvy Tokyo

Makeup, skincare & haircare products that aren’t tested on animalsHere are 10 ethical Japanese cosmetic brands to complete your vegan and cruelty-free beauty routine.

While the demand for ethically focused cosmetics has been steadily growing in the West, finding cruelty-free and vegan Japanese beauty brands can be a challenge. Not only is the cruelty-free beauty industry much smaller than in places like the US or Europe, but without clear product labelling and regulation...

15 Japanese Skincare Products For Sensitive Skin - Savvy Tokyo

Cleansers, Moisturizers & SPF to Soothe and ProtectHere are 15 Japanese skincare products designed to protect and nourish your sensitive skin all year round.

Trying new Japanese skincare products as a sensitive skin sufferer can be intimidating. In fact, many people may prefer to stick with the same products for years instead of trying something new and risking an itchy rash, painful breakout or unflattering redness. After moving abroad, however, getting hold of those ol...

9 Gifts For Expecting Mothers That They’ll Genuinely Love - Savvy Tokyo

What To Gift The Pregnant Woman In Your LifeThe nine best gifts for pregnant women and new parents that they actually want to receive.

Anticipating the arrival of a new baby is an exciting time, not only for the parents-to-be but also for those who have the privilege of celebrating alongside them. While hunting for gifts for expecting mothers is normal, the temptation to splurge on every cute toy, outfit or gadget on the market can be hard to overcome.


No matter how d...

How to Curl Hair with a Flat Iron: Make Easy Curls in Under 10 Seconds

As a hair care brand, you know we’ve
tried it all. From crazy products to weird tools and confusing hair techniques,
there’s no stone uncovered in our quest to get you the best hair care. No
matter how many new things we try, the truth is that there’s one tool we go back to again and again…our beloved flat iron.
It’s basically the gift that just keeps giving.One of our favourite hair straightener
hacks is using a flat iron to create
voluminous and bouncy curls - and it helps that they take no ti...

Date Night Restaurants in Tokyo at Every Budget - Savvy Tokyo

Romance, Good Food And An Evening To RememberHere are the 12 best date night spots in Tokyo that will take you from first dates to anniversary dinners.

Dating in Tokyo is difficult enough without the pressure of choosing the perfect date night restaurant. The ideal location needs to impress with a romantic atmosphere, divine cuisine and memorable concept. Choosing the right spot can be a challenge, but luckily this list has something for every couple and every budget. Wh...