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Savvy Tokyo •

Top Japanese Haircare Brands For Thick and Healthy Hair - Savvy Tokyo

Comparing Japan’s top haircare brands and bestselling products so you know exactly what to buy for better hair.Our Savvy guide to Japan’s most popular haircare brands, &honey, Fino Premium Touch, Tsubaki and Moist Diane.

One of the first things you might have noticed when arriving in Japan is just how beautiful the average woman’s hair is. There’s no denying it, the hair game is strong here. A lot of it is thanks to the amazing Japanese haircare products you can find at...
Savvy Tokyo •

Luxury Japanese Skincare: What’s Worth the Price Tag? - Savvy Tokyo

The best products for beautiful and radiant skin. A Savvy guide to which luxury J-beauty products deliver the best results for beautiful and radiant skin.

Japan is known for its innovative and luxurious skincare ranges that bridge the gap between science, indulgence and beauty. However, when many of these stunning products come at extravagant prices, knowing which are actually worth the high price can be tricky. In this guide, we’re breaking down the top luxury J-beauty...
Savvy Tokyo •

Drugstore Skincare in Japan: Breaking Down The Most Popular Brands & Products - Savvy Tokyo

What to buy at the drugstore from Japan’s most famous skincare linesYour drugstore skincare shopping guide to Japan’s most beloved ranges, including Hada Labo, Bioré and Nameraka Honpo.
Shopping for drugstore skincare in Japan is such a treat. You can find some of the most innovative, interesting and reasonably priced products in the world, that we think even rival some of the ultra-luxury brands that cost 10 times as much.


However, we also know that deciding exactly w...
Savvy Tokyo •

Double Cleansing: The Best Japanese Oil & Water Cleansers For Every Skin Type - Savvy Tokyo

For Clean & Clear SkinLearn about the traditional geisha skincare technique of double cleansing that is still used today to achieve fresh, soft and radiant skin.

Double cleansing might seem like a 21st-century TikTok trend, but it has actually been practiced by women in Japan and Korea since the 1300s. The ritual was later perfected by Geisha, who relied on it to maintain their beautiful skin beneath layers of traditional makeup.


Their method involved two steps: first...
Savvy Tokyo •

21 Amazing Japanese Skincare Products to Minimize Pores - Savvy Tokyo

Reduce the appearance of pores with these J-Beauty productsTreat clogged pores and minimize their appearance using these top Japanese skincare products.

The first thing to understand about the skin’s pores is that they don’t actually shrink or grow. Their size is pre-determined by genetics. However, by using the proper skincare, you can make them appear smaller. J-beauty is renowned for its gentle approach to skincare. While this is true, it doesn’t mean there aren’t ama...
Savvy Tokyo •

The Best Japanese Anti-Aging Skincare Products That Actually Work - Savvy Tokyo

Reduce fine lines, promote collagen and firm sagging skinDiscover the ultimate Japanese anti-aging skincare products and the active ingredients that reduce fine lines, dark spots and signs of aging.

With so many skincare ingredients, treatments and innovations around, it can be difficult to separate good marketing from great anti-aging products. Luckily, when it comes to skincare that delivers real, visible anti-aging results, Japan has long been ahead of the curve.


I...
Savvy Tokyo •

12 Natural Japanese Skincare Ingredients For Radiant Skin - Savvy Tokyo

What To Look For When Shopping For Natural J-Beauty ProductsExploring uniquely Japanese skincare ingredients that can be used to brighten your complexion, strengthen your skin barrier and moisturize your body.

Japan’s scenic landscape is more than just a treat for the eyes. It’s also the source of natural Japanese skincare ingredients—a rich variety of botanicals that give J-beauty its uniquely effective and gentle touch. These natural ingredients are used in products fo...
Savvy Tokyo •

Japanese Tinted Sunscreen: Formulas, Coverage & Protection - Savvy Tokyo

SPF Beauty Products At Every Price PointHere's how to navigate J-beauty’s SPF and makeup hybrid products to protect your skin from the sun—and look good while doing it.

Staying cool during the hot and sticky summer months in Japan is difficult enough without the added complexity of trying to look good while doing it. Luckily, J-beauty has you covered with a huge selection of facial SPF products designed to keep your skin not just protected from harmful UV rays, but also...
Savvy Tokyo •

Find The Right Japanese Sunscreen For Your Skin Type - Savvy Tokyo

How to navigate the world of Japanese sun protection and find your perfect SPF, whether you have dry, oily or acne-prone skin.

Japanese sunscreens are considered to be some of the best in the world, thanks to their innovative UV-A and UV-B filter technology. These sun protection products are known for standardizing much higher SPF and PA protection ratings without ever compromising on texture or experience. Japanese su...
Savvy Tokyo •

10 Cruelty-Free Japanese Beauty Brands - Savvy Tokyo

Makeup, skincare & haircare products that aren’t tested on animalsHere are 10 ethical Japanese cosmetic brands to complete your vegan and cruelty-free beauty routine.

While the demand for ethically focused cosmetics has been steadily growing in the West, finding cruelty-free and vegan Japanese beauty brands can be a challenge. Not only is the cruelty-free beauty industry much smaller than in places like the US or Europe, but without clear product labelling and regulation...
Savvy Tokyo •

15 Japanese Skincare Products For Sensitive Skin - Savvy Tokyo

Cleansers, Moisturizers & SPF to Soothe and ProtectHere are 15 Japanese skincare products designed to protect and nourish your sensitive skin all year round.

Trying new Japanese skincare products as a sensitive skin sufferer can be intimidating. In fact, many people may prefer to stick with the same products for years instead of trying something new and risking an itchy rash, painful breakout or unflattering redness. After moving abroad, however, getting hold of those ol...
Savvy Tokyo •

9 Gifts For Expecting Mothers That They’ll Genuinely Love - Savvy Tokyo

What To Gift The Pregnant Woman In Your LifeThe nine best gifts for pregnant women and new parents that they actually want to receive.

Anticipating the arrival of a new baby is an exciting time, not only for the parents-to-be but also for those who have the privilege of celebrating alongside them. While hunting for gifts for expecting mothers is normal, the temptation to splurge on every cute toy, outfit or gadget on the market can be hard to overcome.


No matter how d...
The Naked Range •

How to Curl Hair with a Flat Iron: Make Easy Curls in Under 10 Seconds

As a hair care brand, you know we’ve
tried it all. From crazy products to weird tools and confusing hair techniques,
there’s no stone uncovered in our quest to get you the best hair care. No
matter how many new things we try, the truth is that there’s one tool we go back to again and again…our beloved flat iron.
It’s basically the gift that just keeps giving.One of our favourite hair straightener
hacks is using a flat iron to create
voluminous and bouncy curls - and it helps that they take no ti...
Savvy Tokyo •

Date Night Restaurants in Tokyo at Every Budget - Savvy Tokyo

Romance, Good Food And An Evening To RememberHere are the 12 best date night spots in Tokyo that will take you from first dates to anniversary dinners.

Dating in Tokyo is difficult enough without the pressure of choosing the perfect date night restaurant. The ideal location needs to impress with a romantic atmosphere, divine cuisine and memorable concept. Choosing the right spot can be a challenge, but luckily this list has something for every couple and every budget. Wh...